Baltimore Magazine, March 2014

ABOUT THE PROJECT

In order to show the best fashion for the Spring season, we created an interactive lookbook that zoomed in on details of a curated outfit. This piece was coupled with a special advertising venture that included exclusive sponsorships and an email marketing campaign.

MY ROLE

I conceptualized the marketing venture and worked with a front-end developer to design and produce the lookbook. In addition, I created a behind-the-scenes video of the fashion shoot that was included at the bottom of the piece.

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