Spring Fashion Lookbook
Baltimore Magazine, March 2014
ABOUT THE PROJECT
In order to show the best fashion for the Spring season, we created an interactive lookbook that zoomed in on details of a curated outfit. This piece was coupled with a special advertising venture that included exclusive sponsorships and an email marketing campaign.
I conceptualized the marketing venture and worked with a front-end developer to design and produce the lookbook. In addition, I created a behind-the-scenes video of the fashion shoot that was included at the bottom of the piece.